MOTOR RIVALS

With either the standard 1.6-liter four-cylinder or available three-time International Engine of the Year 1.0-liter EcoBoost® engine*, Ford Fiesta offers outstanding efficiency** to complement its personalization features that let drivers create a Fiesta that suits their individual style.

Ford continues to improve and refine Fiesta. “Customers want cars that are expressive and fun,” said Joe Hinrichs, Ford president, The Americas. “Fiesta delivers all the excitement drivers are looking for in a car we believe raises the bar even higher for small cars in North America.”

Fiesta offers four new colors for 2016 – Shadow Black, Electric Spice, White Platinum Metallic Tri-Coat and Kona Blue.

The SE Black Package offers unique and aggressive styling for customers looking for more personality in their Fiesta. The package includes 16-inch eight-spoke machined aluminum wheels, a black grille, black dual power/heated exterior mirrors and fog lamps with carbon black painted bezels.

Fiesta sees the addition of the new SYNC® 3 enhanced voice recognition communications and entertainment system. This includes available 6.5-inch center LCD touch screen with swiping and navigation with pinch-to-zoom capabilities, AppLink™ and 911 Assist®. New standard equipment for 2016 includes remote keyless entry and perimeter alarm on S trim levels.

Honda unveiled the all-new 2015 Fit at the North American International Auto Show today. Set to go on sale in the U.S. this spring, the new Fit is completely redesigned from the ground up to deliver an unparalleled combination of style, interior space, fun-to-drive performance and fuel efficiency plus leading-edge safety and vehicle connectivity.

"The Honda Fit is a small car with big aspirations. Faster, more fuel-efficient and more fun, it's a subcompact with larger-than-life-capabilities," said John Mendel, executive vice president of automobile sales for American Honda Motor Co., Inc. "It's simply the best Fit to date and, we believe, a new benchmark in the small-car category."

The 2015 Fit marks the U.S. debut of an all-new direct-injected 1.5-liter DOHC i-VTEC engine. Generating 130 horsepower2 at 6500 rpm and 114 lb.-ft. of torque2 at 4600 rpm, engine output is increased by 13 horsepower and 8 lb.-ft. compared to the outgoing engine, while reducing weight and improving efficiency. Paired to two new transmissions, a slick-shifting 6-speed manual or a sporty and fuel-efficient Continuously Variable Transmission (CVT) with available paddle shifters, the Fit powertrain offers superior acceleration and passing performance and is anticipated to have class-leading3 EPA-estimated fuel economy ratings of 33 city/41 highway/36 combined4 (CVT-equipped models).